Levis CEO is an ass.
Posted: Thu Dec 01, 2016 7:51 pm
Please pass my email on to the appropriate department or people.
http://insider.foxnews.com/2016/12/01/l ... uns-stores
Pertaining to this article. I realize the open letter is an attempt to keep your customers safe. I also realize it is a poor attempt and more than likely, simply a method of appeasing the vocal gun banners that actively campaign against natural rights.
Let me start out by saying empirical evidence (not to mention common sense) states the more guns in the hands of good guys decreases the damage caused by evil people, with or without guns. Evil people do evil things. There is no stopping that from happening. What is possible is to shorten their time frame. Statitstics show that police response time averages about 8 minutes. This response is a bit slower in an active shooter situation as the police want to attack with overwhelming force, for their own safety. This means more time for evil to accomplish its task. Look at the response time at the Pulse Night Club. Over an hour delay occurred from first officer on scene.
Now compare that to response time when a CCW holder is on scene. That is under 1 minute. Let that sink in for a minute. Using statistical averages, waiting for the police incurs an 800% time penalty. That is a significant increase in death of innocent people, your customers.
Now lets talk bottom line numbers. There are THOUSANDS (perhaps tens of thousands) of people who read your CEO's open letter and just crossed Levi's products off their list of Christmas / anytime ever buying items.
Lets say it is 25,000 people. Out of 65 MILLION US gun owners that is a very low participation rate, but lets work the numbers. At retail we will assume 6 items purchased annually. We will assume a $40 price point (yes, low I know). My math says that cost $6,000,000. Now lets say it is actually 50,000, or 10 items or raise the price point.
That is without the loss of value to the brand and loss of goodwill from the customer base. I know in my business, the most expensive thing is cost of gaining another client. Why would you go out of your way to throw away clients / customers? What is your cost to capture each new client? Add that to my $6 million number and you still haven't figured out the true cost of this announcement.
The announcement which is nothing more than pandering and a feel good measure of no value in the real world.
I will relegate my current Levi's products to yard work and car repair duty. In the future, one of your competitors will gladly accept my guns and my money.
Sincerely,
http://insider.foxnews.com/2016/12/01/l ... uns-stores
Pertaining to this article. I realize the open letter is an attempt to keep your customers safe. I also realize it is a poor attempt and more than likely, simply a method of appeasing the vocal gun banners that actively campaign against natural rights.
Let me start out by saying empirical evidence (not to mention common sense) states the more guns in the hands of good guys decreases the damage caused by evil people, with or without guns. Evil people do evil things. There is no stopping that from happening. What is possible is to shorten their time frame. Statitstics show that police response time averages about 8 minutes. This response is a bit slower in an active shooter situation as the police want to attack with overwhelming force, for their own safety. This means more time for evil to accomplish its task. Look at the response time at the Pulse Night Club. Over an hour delay occurred from first officer on scene.
Now compare that to response time when a CCW holder is on scene. That is under 1 minute. Let that sink in for a minute. Using statistical averages, waiting for the police incurs an 800% time penalty. That is a significant increase in death of innocent people, your customers.
Now lets talk bottom line numbers. There are THOUSANDS (perhaps tens of thousands) of people who read your CEO's open letter and just crossed Levi's products off their list of Christmas / anytime ever buying items.
Lets say it is 25,000 people. Out of 65 MILLION US gun owners that is a very low participation rate, but lets work the numbers. At retail we will assume 6 items purchased annually. We will assume a $40 price point (yes, low I know). My math says that cost $6,000,000. Now lets say it is actually 50,000, or 10 items or raise the price point.
That is without the loss of value to the brand and loss of goodwill from the customer base. I know in my business, the most expensive thing is cost of gaining another client. Why would you go out of your way to throw away clients / customers? What is your cost to capture each new client? Add that to my $6 million number and you still haven't figured out the true cost of this announcement.
The announcement which is nothing more than pandering and a feel good measure of no value in the real world.
I will relegate my current Levi's products to yard work and car repair duty. In the future, one of your competitors will gladly accept my guns and my money.
Sincerely,